![]() ![]() This projection indicates sturdy growth prospects not only for Fox but also for the likes of Comcast and Paramount Global PARA owing to their acquisitions of Xumo and PlutoTV, respectively. Per a Rethink Research report, the market for AVOD services will reach $91 billion in advertising revenues by 2027. While free, ad-supported streaming has gained immense popularity, it has been on a steep upward trajectory in terms of advertising revenues and viewership. Tubi and Nielsen have rolled out initiatives for advertisers, including an analysis called Campaign Insights, which looks at unique content groupings, and Content Clusters, offering advertisers deeper audience information with the goal of providing a fuller context for brand messages. The streaming deal announcement follows the news last week that Tubi is working with Nielsen NLSN on expanding measurement across its entire footprint of more than 25 devices. Joining the existing lineup of more than 100 24-7 channels are showcases for The Masked Singer, TMZ and Studio Ramsay Global’s Gordon Ramsay, along with Tubi Originals and Tubi en Español. Tubi is also expanding its linear offerings in the burgeoning category of free, ad-supported television or FAST. Tubi recently announced that it will make every game of the 2022 FIFA World Cup available on-demand to bring sports content to viewers. In addition to movies and television shows, Tubi offers a handful of linear news, weather and sports channels, including LiveNOW from Fox, ABC News Live, Newsy, Bloomberg Quicktake, Fox Weather, WeatherNation and live feeds from TEGNA, Hearst Television and Fox-owned broadcast stations. The Lionsgate deal will expand new feature film content on the AVOD service. The number of total hours of viewing was 3.6 billion in 2021. Tubi revealed that it had 51 million monthly active users as of the primary quarter, up from 33 million in the same period of 2021 and 25 million in 2020. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here. In third-quarter fiscal 2022, this Zacks Rank #3 (Hold) company’s advertising (37.8% of revenues) increased 9.1% to $1.3 billion. The ad-supported streaming service is expected to bring in around $700 million in revenues by the end of 2022. ![]() Tubi Amplifies Fox’s Ad Sales and Viewershipįox acquired Tubi for around $440 million. ![]()
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